A one day workshop was organized on “Personal Branding” by the School of Management Studies on 7th September 2017. The two resource persons who handled the sessions were Mr. Geoff Zac Finny, Assistant Director- IT Services and Ms T.Monica Corporate Trainer, Leadership Coach & Consultant, The Ardour, Kerala. It was a day well spent by the speakers in interacting with the MBA Ist year students of Sathyabama University. The session concentrated some of the major aspects of Personal Brand building as what the world perceives about you, How to work towards what you expect the world to see in you by personal branding, Building your own brand, misconceptions people have about personal branding, differentiate between personal image and personal branding, intersection of perception and reality to create the brand and made students understand on how to Create your brand, advantages of personal branding in building one’s career and last but not least how to leave an evidence of one’s brand on the others. The workshop also enlightened on aspects as to focussing on the audience in personal brand building and the significance of being consistent and protecting the personal brand one creates for oneself.